DISCOVER THE SECRETS OF MADE-TO-MEASURE SUITING WITH CANALI
The brand’s Su Misura program illuminates the often mysterious process of ordering a made-to-measure suit.
The brand’s Su Misura
program illuminates the often mysterious process of ordering a made-to-measure
A tongue-in-cheek take
on the world of bespoke suiting—which for the uninitiated can often be
mysterious and even intimidating—Canali’s Secrets of Su Misura is a film that
compares the process of ordering a made-to-measure suit to the intrigue of
classic spy noir films.
Much like the short
film’s protagonist—who wanders through shadowy rooms in search of some hidden
secret—those walking into their first-ever bespoke or made-to-measure
appointment can feel as if they’re simply poking around in the dark, hoping to
find what they’re looking for.
With the Su Misura
made-to-measure service, Canali hopes to change all of this by guiding clients
with a gentle hand through the process from start to finish. The house’s master
tailors help illuminate the different steps of the process, allowing clients to
focus on the choices that matter most—from honing in on what cut will suit
their lifestyle and physique best to picking the exact shade of navy wool from
Canali’s library of 500 fabrics that will complement their complexion. For
fall, the brand has introduced a range of rich wools and impossibly lightweight
silk-cashmere blends in classic blues and grays with shocks of luxe teal and
creamy beige, which can be whipped up into perfectly fitting suits in as little
as 4 weeks.
And once clients slip into their expertly tailored suit, they discover the true secret of the Su Misura program: the newfound confidence that comes from the perfect manifestation of their personal style.
Canali Boutique Vietnam
Address: 63 Ly Thai To, Hoan Kiem District, Hanoi.