With the introduction of the reverse-stripe rep tie in 1902, we continued our tradition of being untraditional. Defying convention is in the fabric of our brand. Take, for example, one of our most popular and enduring style innovations: the striped rep tie.
Our Original Polo® Button¬-Down Oxford: The shirt that started a menswear revolution
Is it a pig or is it ram? It’s a sheep. Our logo explained.
No longer content just to blend in, grey has emerged as the season’s most confident, captivating shade.
The rise of a former military essential turned fashion icon
Flash forward several decades, and whether your annual holiday takes you to Cape May or Cap d’Antibes, Brooks is an essential stop on the way to vacation perfection. To get you in the right frame of mind, we’re going back to our archives to explore some vintage publications, seasonal store advertisements and timeless summer style advice from our history.
We’re slightly obsessive about our shirts — after all, we’ve had more than 200 years to think about what goes into making the perfect shirt. In many ways, we consider it our calling to innovate the beloved button-down. Why do we take it so seriously, you ask? Simply said, they are one of the most essential elements of a man’s wardrobe.
Fashion comes and goes, but classic good taste remains. Brooks Brothers has built a reputation on this simple fact, and nowhere is it more evident than in our collection of Timeless Classics. These iconic pieces are the fundamental building blocks of a well-appointed wardrobe—the favorites you return to time and again.
The shirt debuted in 1949 and was an immediate hit, selling out instantly. This marked a pivotal moment at Brooks Brothers, when it became evident that women, too, identified with the emerging Ivy League look that was sweeping over postwar fashion.
