Words are so powerful that they create worlds, arouse emotions, become the core of an idea. Canali has collected the most significant ones to describe its world, giving life to a small brand encyclopedia.
[The corresponding Italian word misura, deriving from the
Latin metiri «to measure»]. — When referring to a
person, it generally indicates the height or size of individual body parts.
«Tailor-made» in English is used to describe what is made
according to a specific need and perfect fit. This expression encapsulates the
word tailor, a profession that pioneered the term tailor-made, a service that
Canali offers customers to savor this tradition, creating unique garments that
are an authentic expression of the wearer’s style.
Misura is also the dowry that distinguishes a restrained, sober, moderate man, a man who is poised in his behavior, the choice of his clothes, and his speech, is a man who represents Canali’s values.
[The corresponding Italian word garbo derives from the Arab «model»]. — Lightness, grace, a
beautiful manner in gestures and demeanor, and especially in dealing with
people, as well as courtesy and politeness.
Garbo is a harmony of
spirit, respectful behavior, the ability to make a gesture in a graceful
way. Garbo feeds man’s inner nobility, it has little to
do with descent, but rather with knowledge. Knowing makes one noble, and
nobility is expressed through kindness.
Garbo is not only a human attitude, but it also refers to the
fineness of a work of art, the sinuosity of a line, the elegance of a dress.
For Canali, garbo is expressed in the harmonious and precise form that distinguishes its garments, made with wise and patient research and modelling. Garbo is an indispensable component of every creation, which is transmitted from the garment to the wearer.
corresponding Italian word abito derives
from the Latin habere in the sense of
«behave»]. — Generic synonym for a
suit or clothing, especially with regard to its characteristics and the way of
Multiple meanings coexist: suit as a garment, as an outfit that
gives voice to our personality and attitudes that help us to express ourselves.
Suit as a second skin, inseparable from the body that animates it and is
indispensable to face our days. A suit that becomes part of the daily ritual
that marks our time.
The Canali garment has always meant excellence, a set of perfect cuts, attention to detail, and impeccable fit. A sartorial creation with a soul, which embodies the identity of the man who wears it and makes him feel at ease every day.
[The corresponding Italian word sartorialità derives from the Italian sartoriale]. — Accuracy in the making of
clothing, and quality garments.
Tailored clothing is guided by intellect and is inspired by the
emotions of those who create it, giving it a special essence. Tailoring
requires skilled and wise hands, the search for the best fabrics, and time to
make everything in the best possible way.
The Canali brand is specialized in luxury tailoring and is witness to a typically Italian male elegance. Since 1934, it has been promoting traditional craftsmanship, mixing culture and history with elegance and style to create true masterpieces every time.
corresponding Italian word tradizione derives
from traditio -onis «delivery, transmission»,
der. tradĕre «to deliver»]. — Transmission over time of
patterns of behavior, customs, uses.
Traditions are transmitted from one generation to another. They
are habits and rituals that we share, they are stories that create lasting
memories. Tradition represents a fundamental element of every country’s culture
and is the foundation of every society. It defines our past, represents who we
are, and gives shape to what we will become.
The success of Made in Italy is confirmed by the high artisan tradition, in each of its smallest expressions. For the Canali brand, the values and experience developed over the years are perfectly combined with the study of new production processes and materials research. The most exciting challenge is not to reinvent from scratch, but to allow traditions to evolve over time.
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