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    REWIND

    Rewind is a three-minute film about everything that is hidden, everything that comes before the simple act of putting on a jacket. This journey transpires in reverse, like a melodic dance, moving backwards from the final creation all the way to the initial idea. All this to convey that there is nothing simple about the […]

    Rewind is a three-minute film about everything that is hidden, everything that comes before the simple act of putting on a jacket.

    This journey transpires in reverse, like a melodic dance, moving backwards from the final creation all the way to the initial idea. All this to convey that there is nothing simple about the process and that behind every single detail lie many individuals, hundreds of steps, care, attention, and also, love. Rewind tells a story of passion, creativity, commitment, teamwork. As with a film or with any finished work of art, it is impossible to imagine just how much time and effort is involved. This film is dedicated to all of this work. An homage for all those who work behind the scenes of that world.

    Ivan Cotroneo – Screenwriter and Director of Rewind

    Born in 1968 in Naples and raised in Rome, the cradle of Italian cinema and television, Ivan Cotroneo is a director, screenwriter and author who has won numerous prestigious awards for his work on a number of critically acclaimed television series, plays and films including Loose Cannons.

    INTERVIEW WITH IVAN COTRONEO

    What is your method for transforming artistic inspiration into images and words?

    Everything starts with a blank page, metaphorical or physical, or a blank screen in a cinema before a movie begins. This is a very significant image because I get the urge to fill that blank screen – I want to fill that blank page.

    The creation of a masterpiece implies teamwork and individual genius. As a director, how are you able to keep all of these aspects in balance?

    Creating something with the help of others is fundamental; every time an image is involved, this requires the involvement and creativity of many individuals. When I am on set with my collaborators from the director of photography to the costume and set designers; from the sound engineer to the cameramen who handle even the smallest details, it is very important to share what we are doing. The film, Rewind, is an affirmation of how much effort occurs behind the scenes, not just in terms of manufacturing steps, but in terms of people involved.

    What is your idea of elegance?

    Made in Italy carries with it an idea of uniqueness in every field. Elegance is a word that is extremely beautiful, but very difficult to define. My personal opinion is that elegance comes from careful study and a remarkable attention to detail, but that it also requires just as much care, attention and time to ensure that all of this work is hidden in order to give it back to the world with a naturalness that does not appear artificial.

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