THE PINK OXFORD: AN ICON FOR HER
The shirt debuted in 1949 and was an immediate hit, selling out instantly. This marked a pivotal moment at Brooks Brothers, when it became evident that women, too, identified with the emerging Ivy League look that was sweeping over postwar fashion.
In
the late 1940s, a surge of interest in the men’s pink oxford shirt caused the
smallest sizes (including those in the boys’ department) to disappear from
Brooks Brothers’ racks. The buying frenzy was attributed to the enormous
success of the shirt among women. To keep up with demand, Brooks Brothers
enlisted the help of fashion editors, and we created a version that honored the
original but was tailored just for women.
The
shirt debuted in 1949 and was an immediate hit, selling out instantly. This
marked a pivotal moment at Brooks Brothers, when it became evident that women,
too, identified with the emerging Ivy League look that was sweeping over
postwar fashion.
Aside
from a brief dalliance with women’s clothing during the emporium craze of the
late 1800s, Brooks Brothers had largely remained an enterprise dedicated to
menswear until the mid-twentieth century. Women shoppers were obliged to borrow
everything from Bermuda shorts to button-front shirts from their brothers and
boyfriends. A dedicated women’s collection would follow in 1976, expanding to
more than just the essentials traditionally offered.
While the women’s collection has indeed evolved over time, at its core are Brooks Brothers’ innovative heritage, steady devotion to quality and celebration of the American spirit. It’s a story that’s thoroughly red, white and blue (with a bit of pink, as well).
Brooks Brothers Vietnam:
- HCM: L1 – 19 & 20, Saigon Centre, 65 Le Loi, District
1 – ☎ (028) 3939 0477
- Hanoi:
31 Hai Ba Trung, Hoan Kiem Ward – ☎ (024)
3266 8206
