The philosophy of the Canali family has always been nourished by the concepts of ethics, rigor, care and attention. These are the values that have driven every generation in leading the company and that are the basis of the company’s vision and style of its garments today.
The philosophy of the Canali family has always been nourished by the concepts of ethics, rigor, care and attention. These are the values that have driven every generation in leading the company and that are the basis of the company’s vision and style of its garments today.
When we talk about a family-run business,
we are entering a specific field of “doing business” that has characterized
much of Italy’s history from an economic, social and political point of view.
It is a particular working context in which a strong sense of identification
between the leader and the operator is generated, which is difficult to
recreate in other companies. A particular combination of a sense of family,
business, values and employees’ human qualities that can generate real examples
of excellence.
The
success of a company like Canali is based on the fusion of two inseparable
elements that have been consolidated and strengthened over the years: work
culture and a sense of belonging.
To
better understand what made Canali the company it is today, we must go back to
the first steps taken by the family in the world of menswear.
The first generation: the founders
Canali’s
entrepreneurial tradition begins in the early 1900s, more precisely in 1908,
when Giacomo Canali creates his own tailor’s shop in Triuggio. In that period
Brianza represents a centre of great development thanks to its proximity to
Milan and its textile tradition.
But
it is in 1934 that the Canali company is actually founded with the arrival of
Giovanni, the second brother, who further expands the business, thanks to the
experience gained at Galeazzo Viganò, an important textile industry at the
time. The brothers’ work continues successfully, the business grows, and
reaches about 100 employees, until the outbreak of World War II, a condition
that leads to a production halt for many Italian companies.
The second generation: the renewers
Restarting
after the war is the mission of a new generation of Canali brothers: Giuseppe,
Genesio and Eugenio. The three brothers support their parents and are divided
among key roles: commercial management, creative production management and
administration. At the beginning of the ’50s a new entrepreneurial path begins
from strategies that the brothers adopt through a working method that will turn
out to be their greatest strength: each proposal is shared and examined by all
three brothers, so that everyone can contribute their skills and intuition.
From
this intuition, in the early ’50s, the company interprets a need for functional
clothes among the post-war population, and devotes itself exclusively to
raincoats.
Responding
to customers’ needs, but also following this entrepreneurial intuition leads to
a change in character and context of Canali’s business at the end of the
following decade.
Between
the ’60s and ’70s, the three brothers rethink their production to meet market
demands and focus on outerwear.
This
choice, together with the desire for a high-quality product, which maintains
the characteristics of sartorial creation, is one of Canali’s most important
turning points.
It
is a company that is able to establish itself in the Italian men’s fashion
market during the ’70s and then conquer the United States during the ’80s. This
is an expansion that continues during the ’90s and today with a new horizon in
China.
The third generation: the innovators
With
the rise of the third generation, Canali consolidates its commitment to the
production of quality garments and decides to invest in technical research and
in the training and development of its collaborators. The brand evolves in
terms of style and its offerings during the next two decades and with a high
diffusion of social media and digital sales channels, it gains more and more
space in the men’s fashion scene.
In its more than 85-year history, the Canali family rethinks, revolutionizes, and adapts its company, always being true to its values and becoming a witness to timeless male elegance.
Canali Vietnam
Address: 63 Ly Thai To, Hoan Kiem District, Hanoi.
Phone: 024.32011592
