BROOKS BROTHERS CELEBRATED ITS 40TH ANNIVERSARY IN JAPAN WITH A FALL – WINTER 2019 RUNWAY SHOW IN TOKYO
(New York – May 23, 2019) – This evening, Brooks Brothers commemorated its 40th anniversary in Japan with a special runway show event in Tokyo.
Over 500 guests attended the company’s first-ever show in Japan; and only the third in its 201-year history. The show featured 60 looks for both men and women, the latter designed by Zac Posen, Creative Director for the Women’s Collection, who was also present for the occasion.
(New
York – May 23, 2019) –
This evening, Brooks Brothers commemorated its 40th
anniversary in Japan with a special runway show event in Tokyo.
Over
500 guests attended the company’s first-ever show in Japan; and
only the third in its 201-year history. The show featured 60 looks
for both men and women, the latter designed by Zac Posen, Creative
Director for the Women’s Collection, who was also present for the
occasion.
Brooks Brothers, America’s oldest
apparel brand, hosted the presentation within Tokyo’s iconic
Meijijingu Gaien national stadium complex. Within the unique setting
of the Indoor Baseball Practice Field, Brooks Brothers paid homage to
the beloved pastime shared by America and Japan alike. Baseball also
served as a source of inspiration for the collection styling.
Within
the venue, Brooks Brothers built a full-scale stadium and models
walked the bases to a soundtrack influenced by songs from 1979, the
year Brooks Brothers opened its first store in Japan, within a former
bank building within Tokyo’s Aoyama neighborhood.
Striking
the balance between tradition and innovation, the lineup included
both sportswear and suiting, as well as eveningwear for both men and
women. Tweed and corduroy were often combined in unexpected
combinations including the show’s first look: a Harris Tweed take
on Brooks Brothers’ famous patchwork “Fun Shirt”, and one of
its last looks: a formal dinner jacket in a herringbone tweed
pattern. Outerwear such as puffy parkas and classic trenches were
layered over eveningwear for both men and women, blurring the lines
of form and function. Borrowing from classic silhouettes, many coats
and jackets featured innovative construction and fabrics.
After
the show, guests were invited onto the field where waiters in
baseball uniforms served a menu of New York City inspired ballpark
classics.
Of
the event and Brooks Brothers’ 40th
Anniversary in Japan, Claudio Del Vecchio, Chairman & CEO
remarked, “We are proud of our long and storied history in Japan.
Brooks Brothers, like Japan, shares a unique heritage of honoring
tradition and celebrating innovation.”
In August 1979, Brooks Brothers became one of the first American clothing brands to enter the Japanese market when it opened its flagship store in Tokyo. As the authority on the Ivy League and trad style that was highly sought-after in Japan at the time, Brooks Brothers was quickly embraced and has, over the last 40 years, become a mainstay in Japanese style. Since that time the brand has expanded to include 83 locations with 25 in Tokyo alone.
Brooks Brothers Vietnam Stores:
HCM City: L1 – 19 & 20, Saigon Centre, Le Loi Street, District 1 – ☎ (028) 3939 0477
Hanoi: 31 Hai Ba Trung Street, Hoan Kiem Ward – ☎ (024) 3266 8206
